Class Notes
Theory
Chapter 4 : The Design Process
-presentation and communication skills
-schedule for your project
-research (ongoing)
Problem-Solving Model - Define the project -> develop budget and schedule -> conduction research -> (ideation ->preliminary comps) thumbnail sketches -> presentation & critique ->refinements (final camps) -> final presentation (approval, production, distribution)
Ideation
-conceptual sketching and thumbnails
- remember that you are not looking for THE answer but many different answers to the problem
- work quickly, never spending too much time on any one idea
- use whatever is at hand to explore all possible option
- work quickly so not attach to work
- be open minded
Scan sketches and put in blog... (A4)
18 sketches of ideas....
Intellectual = idea generated, word dominated
Visual unity = placement of design elements perceptible to the eyes
Visual Dynamics
- Kinaesthetic projection
- Top to bottom
- Vertical and Horizontal (Diagonal)
- Left to Right
Balance
- Symmetry
- Asymmetry
- Balance through contrast (hue and composition) (size) (use visual element to look like words)
-presentation and communication skills
-schedule for your project
-research (ongoing)
Problem-Solving Model - Define the project -> develop budget and schedule -> conduction research -> (ideation ->preliminary comps) thumbnail sketches -> presentation & critique ->refinements (final camps) -> final presentation (approval, production, distribution)
Ideation
-conceptual sketching and thumbnails
- remember that you are not looking for THE answer but many different answers to the problem
- work quickly, never spending too much time on any one idea
- use whatever is at hand to explore all possible option
- work quickly so not attach to work
- be open minded
Scan sketches and put in blog... (A4)
18 sketches of ideas....
Intellectual = idea generated, word dominated
Visual unity = placement of design elements perceptible to the eyes
Visual Dynamics
- Kinaesthetic projection
- Top to bottom
- Vertical and Horizontal (Diagonal)
- Left to Right
Balance
- Symmetry
- Asymmetry
- Balance through contrast (hue and composition) (size) (use visual element to look like words)
Visual Perception
Semiotics - symbol that has a culturally accepted meaning , Icon looks like the thing
Groupings (figure/ground)
Reversible
Letterform
Semiotics - symbol that has a culturally accepted meaning , Icon looks like the thing
Groupings (figure/ground)
Reversible
Letterform
Color Theory
Choose one color pallet to refer to
Complimentary - opposites on colour wheel
split compliment - take the colours next to the colour opposite
Analogous - next to each other on color wheel
Monochromatic - different value of hue
Triads - draw a triangle on the color wheel to get the right color to use
Choose one color pallet to refer to
Complimentary - opposites on colour wheel
split compliment - take the colours next to the colour opposite
Analogous - next to each other on color wheel
Monochromatic - different value of hue
Triads - draw a triangle on the color wheel to get the right color to use
Composition
-Think of fresh idea all the time.. so it's not repeated...
- View from a different frame of mind
- Gestalt theory - a platform to predict how viewers will perceive visual elements (cognitive)
- Five main principle (similarity, continuation, closure, proximity, figure/ground)
- High key, low key, shapes, foreground VS Background, portrait, horizon line (keep the picture in balance..), edges, movement, perspective and depth, mergers
Photoshop
-Think of fresh idea all the time.. so it's not repeated...
- View from a different frame of mind
- Gestalt theory - a platform to predict how viewers will perceive visual elements (cognitive)
- Five main principle (similarity, continuation, closure, proximity, figure/ground)
- High key, low key, shapes, foreground VS Background, portrait, horizon line (keep the picture in balance..), edges, movement, perspective and depth, mergers
Photoshop
Selections
and Channels
Tools: Marquee, Magic Wand, Quick Selection, Lasso tool
Select a certain area- magic wand (press Q to get it all red
and use brush or eraser to get the area u want) Control C and v to create a new
layer of it)
Using lasso tool. Slowly draw around the area you want
Layer mask - get two picture. copy one to the other. hide the
copied picture and use a selection tool to select the area. then press mask
layer.
Filter - Texturizer
Eye dropper tool - to copy color from picture
Choose colour library from arrow next to the word swatches
Healing brush tool - press alt to copy an area. then press on area
Clone tool burst - press alt at the area u want and copy to a place u want
History tool brush - erase what u have done before
Dodge tool and burn tool- fairer or darker skin
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